Mothers’ Multilayered Experiences i̇n Children’s Special-Day Practices: Ritual, Consumption, and Motherhood

This book explores the intersection of traditional cultural meanings and global consumption dynamics in the motherhood experiences, with a focus on the relationship between ritualized practices surrounding children's special days and consumer culture. Drawing on a study conducted in Türkiye, this book reveals through in-depth interviews and visual narratives how ritual, consumption, and motherhood constitute an interconnected experiential structure. Within this reciprocal interaction, motherhood transforms ritual practices, rituals make motherhood identity visible, and consumption is positioned as an element that completes and sustains the ritual atmosphere. Offering original insights into the experiential triangle of ritual, consumption, and motherhood, this book serves as a comprehensive reference for scholars and professionals in marketing, consumer research, sociology, and cultural studies, as well as for readers interested in understanding how everyday motherhood practices generate meaning in contemporary society.