DIGITALIZATION IN BUSINESS AND ECONOMY (Blockchain, Cryptocurrencies, Industry 4.0, Digital Transformation)

The rapid and irreversible digital transformation in all areas of life makes it necessary for corporates and investors to keep up with the times. In order to stay one step ahead in competitive markets, corporates need to align their business processes with the digital world. Investors, as well as corporates, should update their investment strategies according to technological developments. For this reason, reaching up-to-date information about new investment opportunities and markets that have emerged due to digitalization is essential for investors. Especially investors who want to take positions in crypto money markets should have information about the relations of cryptocurrencies with each other and with other markets. This book deals with technological developments and digitalization in accounting, finance, information technology, management, and marketing. In this context, the book contains scientific articles on current topics such as accounting for cryptocurrencies, the relations of cryptocurrencies with each other and capital markets, blockchain technologies, Industry 4.0, digital marketing, learning organizations, and the Internet of Things.