Business Administration

Regardless of the field of activity and scale (size), the management phenomenon has a universal character for all businesses and institutions. The importance of the management phenomenon comes from the fact that it covers the issues that will enable organizations to achieve their goals. Undoubtedly, the effectiveness of the manager increases as he continues to have scientific knowledge and experience in subjects with a scientific content. Thus, managers use the scarce resources of the organization in an effective and efficient way to reach the goals of the organization.
The most difficult aspect of the management profession is "managing people". People, whose expectations, needs and competencies are constantly changing, lead managers to seek different management as an increasingly complex resource.
Management is a rapidly changing and developing field of science. On the one hand, while new concepts, techniques, models and theories are brought to the field of management, on the other hand, many theories whose accuracy and validity were defended for a period of time can be disabled or transformed by being criticized.
Our Business Management book covers many current topics that will contribute to the knowledge of undergraduate, graduate and doctoral students studying in the field of business administration, as well as managers and manager candidates working at different levels of the business world.